Data Analytics

Discover New Insights From Data.

Why Data Analytics is important for your business?

  • Deeper insight to business operations which enable business decisions that rely on facts
  • Deep comprehension of customers’ needs and requirements which leads to better customer experience
  • Identify risks and implement preventative measures
  • Flexibility and adaptation to changes within the business and the market
  • Better insight to financial outcome, reduce costs & increase profits

What is Data Analytics?

Data analytics is the process of extracting valuable and useful insights from raw data.

How we do it?

Define your business key quest

  • Understanding your business problems or opportunities
  • Set priorities based on your requirements
  • Identify data inputs



Define your business key questions

  • Collect data and information from existing sources and systems
  • Identify the characteristics of your data:
  • Volume: the amount of data generated, stored and operated within the system
  • Variety: structured, un-structured, and semi-structured data
  • Velocity: The frequency at which data is generated, captured, and shared
  • Veracity: level of quality and accuracy of data and data sources
  • Value: the potential value derived from data

Data cleaning

Cleaning your data based on the type of data in order to correct errors and get accurate results.



Data analytics

We develop the data analytics model:

  • Descriptive Analytics: answers the question (What is happening?), and gives an idea about what is happening now in your business and what might happen in the future
  • Diagnostic Analytics: answer the question (Why did it happen?) to find and understand the causes of events, problems and behaviors
  • Predictive Analytics: answer the question (Why is likely to happen?). it is all about forecasting and analyzing current data and make scenarios of what might happen
  • Prescriptive Analytics: answer the question (What should be done?) to find the right action and best solution

Free Consultation (CTA)

About Us

Basserah is a Saudi Company established under NOMD holding with focus strategy in Data and RPA domains, we empower our clients by capitalizing their data and automate their repetitive activity through our services


+96611 451 8600
[email protected]