A field of intelligent pathways converging into coordinated action
Saudi-built enterprise intelligence

AI that understands.
Systems that act.
Insights that make an impact.

Basserah brings data, applied AI and agentic automation together so organisations can understand faster, decide with confidence and execute at scale.

2017Established in Saudi Arabia
03Connected capability engines
100%Owned by NOMD Holding Group
Client portfolio

Trusted where the work
really matters.

Experience built across government, infrastructure, telecommunications, finance, healthcare and industry.

Selected organisations from Basserah’s supplied client portfolio.
Selected Basserah client logos
Selected Basserah client logos
Selected Basserah client logos
Selected Basserah client logos
Basserah today

Not AI as an idea.
AI at work.

We build the intelligence layer between enterprise complexity and real operational progress.

Our role is to connect trusted data, context-aware AI and reliable execution—helping Saudi government and enterprise organisations move from insight to measurable action.

Saudi enterprise professionals connecting documents, infrastructure signals, governed data and operational action
InformationIntelligenceCoordinated action
The Basserah intelligence layerData + Applied AI + Agentic Automation
What we do

One company.
Three engines of impact.

Designed to work together, from trusted foundation to intelligent execution.

01

Data

Build the governed, connected foundation that makes information trustworthy and AI-ready.

Platforms · Governance · BI · Analytics
02

Applied AI

Turn language, images and operating signals into usable intelligence for real decisions.

Document AI · Vision · Forecasting
03

Agentic Automation

Coordinate work across systems with intelligent agents that reason, act and keep people in control.

Agents · Orchestration · Execution
The agentic shift

From automated steps
to coordinated outcomes.

Agentic AI adds context, reasoning and orchestration to automation—while keeping governance and human judgement visible.

01

Understand

Read the signal, document, request or operating context.

02

Reason

Apply business context to decide what needs to happen next.

03

Orchestrate

Coordinate the right workflow across teams and systems.

04

Act

Execute tasks reliably with human oversight where it matters.

05

Improve

Create a clearer operational picture for the next decision.

Human control is part of the system. People set direction, approve critical decisions and stay accountable for outcomes.

Saudi-built products

Three products.
Three distinct intelligence systems.

Each product has its own purpose, visual language and operating role—connected by one Basserah approach to enterprise impact.

01Bayanati HubData intelligence
02AYNTECHInfrastructure intelligence
03ANJZLYAgentic automation
Saudi enterprise leaders working with connected, governed intelligence
From fragmented informationTo intelligence made visible.
01 Basserah product

Make enterprise intelligence visible.

Bayanati Hub consolidates and structures enterprise data so it becomes accessible, auditable, searchable and ready for confident decisions.

Book a Demo Product Catalog
AI-assisted inspection of Saudi electricity infrastructure
From inspection mediaTo prioritised asset insight.
02 Basserah product

See asset risk before it becomes operational risk.

AYNTECH turns drone, camera and inspection media into structured insight for utilities, telecom and industrial environments.

Book a Demo Product Catalog
GovernmentHealthcareTelecommunicationsFinancial ServicesEnergy & UtilitiesGovernmentHealthcareTelecommunicationsFinancial ServicesEnergy & Utilities
Impact in action

Where intelligence
becomes operational.

Selected deployments from Basserah’s supplied company profile, expressed without unverified performance claims.

AI-assisted inspection of Saudi electricity infrastructure
01
Saudi Electricity Company Infrastructure intelligence

From visual inspection to prioritised asset insight.

Challenge
Large-scale infrastructure needs consistent inspection without placing people in avoidable risk.
Intervention
AI-assisted analysis of inspection media to surface faults and anomalies for expert review.
Operational change
Teams receive structured findings that support faster prioritisation and maintenance decisions.
02
NEOM Workflow automation

Connecting employee visa workflows across organisational boundaries.

ANJZLY supports the execution of external-service processes so teams can move repeated submissions and follow-ups through a more reliable operating flow.

Saudi professionals using governed data and AI to support a decision
03
REDF + Najm Data intelligence

Making complex organisational data clearer and more usable.

Turning fragmented information into a governed, searchable foundation for reporting, visibility and decision support.

Editorial note: customer names and deployment descriptions require final client and legal approval before public launch.

Our vision

A Kingdom where intelligent systems turn ambition into enduring economic value.

Our mission

To turn enterprise data and AI into trusted systems that understand, coordinate and execute.

We build Saudi capability, solve high-value operational problems and keep technology grounded in the outcomes organisations actually need.

NOMD Holding
100%wholly owned
Our ownership

Basserah is a wholly owned company of NOMD Holding Group.

One clear ownership story. One long-term commitment to building Saudi technology capability and enterprise value.

01Clear ownership
02Long-term stewardship
03Saudi enterprise value
Leadership

Direction with
operational perspective.

Basserah’s leadership connects long-term Saudi ambition with the discipline required to deliver enterprise technology responsibly.

Eng. Mohammed S. AlKhushail01
Chairman

Eng. Mohammed S. AlKhushail

Provides strategic direction and long-term stewardship as Basserah builds Saudi capability across data, artificial intelligence and automation.

Extended biography pending leadership approval.
Eng. Nawaf Saad Alshahlani02
Executive leadership

Eng. Nawaf Saad Alshahlani

Represents the leadership focus on turning emerging technology into practical, credible and scalable value for government and enterprise clients.

Title and extended biography pending leadership approval.
How we work
01

Business value first

We begin with the operational decision, risk or outcome—not the technology label.

02

Saudi context built in

We design for the language, environment and enterprise realities of the Kingdom.

03

Trust by design

Human control, traceability and responsible deployment are part of the solution.

Start with the outcome

Tell us what should
move forward.

Share the process, decision or operational challenge. Our team will review the context and respond with a credible next conversation.

01Your operating context
02The right Basserah capability
03A focused next step